franzh
Automotive
- Jun 4, 2001
- 919
Lets assume a marketing scenario:
A prominent auto manufacturer offers two models:
1) A vehicle which is SULEV (Super Ultra Low Emissions Vehicle) certified, for sale at a $1000 USD premium over the standard ULEV vehicle;
2) A vehicle which obtains 4 MPG better economy than the standard vehicle, also for a $1000 USD premium.
Wonder which one the public would choose?
My personal feeling is that the higher MPG vehicle will outsell the SULEV vehicle by over 100:1, maybe as high as 1000:1. My impromptu research says that the general public has little care about a vehicles emissions, but when fuel economy takes a back seat, they yell. I attend and speak at many US Clean Cities conferences and hear the lip service, but when the rubber meets the road, the consumer always asks “How many miles per gallon does it get?, and NEVER have I been asked by the consumer “What is the certified emission level and what does it do for me?”!
Oh, they are the same vehicle, just marketed differently!
Franz
eng-tips, by professional engineers for professional engineers
Please see FAQ731-376 for tips on how to make the best use of Eng-Tips Fora.
A prominent auto manufacturer offers two models:
1) A vehicle which is SULEV (Super Ultra Low Emissions Vehicle) certified, for sale at a $1000 USD premium over the standard ULEV vehicle;
2) A vehicle which obtains 4 MPG better economy than the standard vehicle, also for a $1000 USD premium.
Wonder which one the public would choose?
My personal feeling is that the higher MPG vehicle will outsell the SULEV vehicle by over 100:1, maybe as high as 1000:1. My impromptu research says that the general public has little care about a vehicles emissions, but when fuel economy takes a back seat, they yell. I attend and speak at many US Clean Cities conferences and hear the lip service, but when the rubber meets the road, the consumer always asks “How many miles per gallon does it get?, and NEVER have I been asked by the consumer “What is the certified emission level and what does it do for me?”!
Oh, they are the same vehicle, just marketed differently!
Franz
eng-tips, by professional engineers for professional engineers
Please see FAQ731-376 for tips on how to make the best use of Eng-Tips Fora.